lo·go  
/ˈlōgō/ : Noun
A symbol or other small design adopted by an organization to identify its products, uniform, vehicles, etc
 
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).
(wiki)
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